BRAND IDENTITY, WEBSITE REDESIGN, EMAIL, SOCIAL MEDIA
After an extensive career in modeling, Cecilia realized her greatest passion actually lied in design. She created a clothing line to express the free-spirited movement of the natural world and to inspire a sense of style as timeless as the elements. She brings forth pieces for powerful women who are as real and gritty as they are beautiful and elegant.
We partnered with Cecilia to modernize the way her brand represented itself across several mediums. We first set the stage with a visual rebranding (new logo, color scheme, fonts, etc.), followed by a sleek new e-commerce website that focused on a clean and user-friendly experience. We then developed communication plans that utilized email newsletters and social media to promote a major summer event for her brand, making appropriate adjustments throughout the duration of the campaign.
Additionally, we planned out weekly social grids to help Cecilia visualize the layout of future posts and scheduled each post according to peak user times. By incorporating a mixture of both mood images and product images, these grids set a natural “lifestyle” look and feel for the brand.