EMAIL, SOCIAL MEDIA
As a U.S. National Pole Dance Champion, Shaina Cruea is known for style. Wanting to share her distinctive technique with others, Shaina created contemPOLEary DANCE, a unique combination of contemporary and pole dance. As her community grew, she then launched contemPOLEary DANCEWEAR, an activewear line specifically catered for the comfort and form that pole dancers need.
Having recently entered the world of e-commerce, Shaina needed to strategize how best to use her previously untouched digital assets. We worked with her to 1) proactively build out an email list through referral campaigns and promotions, and 2) boost traffic and awareness for both her new website and her upcoming world tour.