WEBSITE DESIGN, EMAIL, SOCIAL MEDIA
The Flâneur Shop is an online lifestyle store presenting an elegant perspective on all things well-made.
Ellen and Lauren met in Paris while studying abroad and navigating the uncertainty of their early 20’s; The Flâneur Shop was born out of this struggle as the two turned to design to make sense of that uncertainty. Being stripped of all familiarity in Europe, they were taught to observe their surroundings and soak in experiences in their most natural elements. Cornelia Otis Skinner described the “flâneur” as a “deliberately aimless pedestrian…savoring the multiple flavors of [her] city,” and Ellen and Lauren knew it was the perfect term to capture who they’ve become since Paris.
We kept this personal story in mind while working with them and made sure the personal touch of a “flâneur” was reflected across their website and marketing efforts.